The company earned dual certifications from CIC Consulting Group:"Serving Over 2 Billion Customers in 10 Years" and "The Largest Network of Freshly Made Fruit and Vegetable Tea Stores in Operation".
On May 8, AUNTEA JENNY listed on the Hong Kong Stock Exchange under the stock code 02589. Auntea Jenny announced Ju Jingyi as its first brand ambassador, with its social media influence index soared to the No.1 position in the industry.
AUNTEA JENNY scored a blockbuster collaboration with Mo Dao Zu Shi, achieving 1 million cup sales in three days and a single store hit over 1,400+ cups in a daily sales as its peak.
The brand secured Series C funding of over RMB 120 million from Jinding Capital, Hanhui Capital and Hairong Technology.
Boasting a network of over 9,000 stores nationwide, AUNTEA JENNY’s annual sales have exceeded 10 billion yuan.
Auntea Jenny secured Series B funding of over RMB 100 million from Vision Knight Capital, JinYi Capital, YiMei Capital and Zhiyi Capital.
The brand has partnered with the School of Food Science and Technology at Jiangnan University, serving as one of the Board members, to collaborate on the joint development of new products and patented technologies.
The number of Auntea Jenny stores exceeded 7,000, with annual sales approaching 10 billion yuan.
"Strengthen our core competencies and secure victory before engaging in battle." The founder emphasized the commitment to long-termism at the annual strategic meeting.
Actively engaged in public welfare initiatives, the founder built the industry’s first "silent store" for the hearing-impaired and has been repeatedly featured on CCTV.
Auntea Jenny was awarded the titles of "2022 Top 100 Catering Brands by brand power," "2022 China Food Safety Integrity Enterprise," "Meituan 2022 Most Influential Brand Award," and "2022 Social Responsibility Practice Innovation Enterprise."
Auntea Jenny has deepened its presence in the manufacturing sector, investing nearly RMB 100 million to build the Zhejiang Senyi Food Factory.
Auntea Jenny was delighted to receive the titles of "2021 Top 100 Enterprises in Jinshan District Shanghai," "2021 Strategy Leadership Brand in the New Tea Beverage Industry."
The number of Auntea Jenny stores nationwide approached 4,000, with annual sales breaking through 4 billion yuan.
“Fight for Five Years, Hit 10,000 Stores”. Auntea Jenny convened its annual strategic conference, where the founder unveiled the 10,000-store expansion goal.
Auntea Jenny secured nearly RMB 100 million in Series A funding from Vision Kngiht Capital. Auntea Jenny operates over 2,000 stores across China, with annual sales breaking through RMB 2.5 billion.
Auntea Jenny has been honored as one of the "Top 10 Brands in China's Milk Tea Industry 2019" and "Meituan Annual Quality Brand."
The founder was invited to appear on" Entrepreneurship in China," a TV program broadcast on Tianjin Satellite TV, where he shared his inspiring entrepreneurial story.
Auntea Jenny operates over 1,000 stores across China, with annual sales surpassing RMB 1.3 billion.
Auntea Jenny's first directly-operated store in South China opened in Shenzhen, marking the start of its expansion into the southern market.
The founder was invited to speak at 2018 China Beverage Innovation Summit hosted by Meituan, where he shared his experience and insights on "How Brands Can Embrace the New Beverage Boom."
The founder has set the company’s North Star Metric (NSM): to enhance customers' satisfaction and repurchase rate; to boost franchisee profitability and the second store opening rate.
Auntea Jenny has achieved robust growth in northern regions including Tianjin and Shandong. The brand now operates over 700 stores nationwide, with annual sales exceeding RMB 800 million.
Auntea Jenny has been awarded the 3A-level Franchise Excellence Certification by the China Chain Store & Franchise Association (CCFA).
Smith Chen, former Managing Director of Avon (China) and president of Elizabeth Arden Greater China, has joinedAuntea Jenny to guide the brand’s robust growth.
Auntea Jenny operates over 300 stores nationwide, with annual sales surpassing RMB 400 million.
The founder has expanded into key northern markets including Shandong and Tianjin, laying a solid foundation for Auntea Jenny to become the leading mid-price freshly-brewed tea brand in North China.
The first Franchisee Conference & Spring/Summer Product Launch was successfully held.
Auntea Jenny has achieved exponential growth across the country, operating over 200 stores with annual sales surpassing RMB 200 million.
Auntea Jenny has established a 1,000+ square-meter logistics and distribution center, enhancing its warehousing and logistics capabilities.
The brand has gradually rolled out franchise opportunities in parts of Jiangsu and Anhui provinces, with the number of Auntea Jenny franchised stores across the country surpassing 100.
On July 18th, 2013, founder Mr. Shan Weijun & Ms. Zhou Rongrong, husband and wife, opened Auntea Jenny‘s first store on No. 169 South Xizang Road in Shanghai.
The Menu on Shanghai Channel V gave a column report for Auntea Jenny.
Auntea Jenny gained popularity from customers, and the monthly turnover of the first store exceeded RMB 400,000.